When your home is on the market, you’re selling more than walls and floors. You’re selling emotions. You are hoping that someone walks through your door and says, “This feels right”. Much of what designers, Realtors and stagers do is based on their clients’ emotions- what they’re feeling. 
We choose blue walls in the bedroom because the client wants to feel relaxed. Its the reason we encourage clients to remove personal photos from the walls- potential buyers will want to feel as if their own family belongs up on the mantle.
If you are selling your home, it’s important to pick up on the way people might feel upon entering it. Home staging prepares a home for appealing to the masses while staying true to the structure’s features and surroundings. For example, I love dramatic color on the walls, but how many people do you think plum appeals to? While that color makes one person feel exhilarated, it may make another feel “closed in” or even subconsciously sad. Same goes for surrounding and architecture; would-be buyers might have a hard time appreciating the skylights and picture windows in a lakeside retreat if those amazing views were obscured by heavy draperies or large furniture. They wouldn’t feel the relaxation that comes with this sort of home.
What does your home feel like? Remember, you’re not just selling a house. You’re selling emotions.
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