As you, my clients and readership, already know, I am adamantly opposed to the traditional means of marketing your homes. I’ve known for far too long that the old way of doing things is more than just old; it’s a waste of resources, further validated by a very well-written post I found this morning.
I’m with Brian Boero:
I refuse to accept that most sellers — the median age of whom was 39 last year — aren’t open to a well-thought out electronic marketing strategy in lieu of the quarter-page ad in which their home shares center stage with an agent head shot.
The recent failure and discontinuation of many Real Estate inserts around the country (and huge decline in newspaper sales overall, as shown by the graph to the right), proves the decline of traditional print media. Now, if it were effective and provided a good ROI, would it be gaining ground, as opposed to losing ground?
The marketing dollar can be stretched much further with the use of new media, but sadly, in our local market, many of the agents who think they’re ahead of the times are still missing the boat. Recognizing the uselessness of old-school marketing methods is commendable, but replacing the old way with broader, more effective tools is critical to a successful sale in our more difficult sellers market.
So, the next question is, what are these broader, more effective tools?
Another question, does ‘Internet Marketing’ simply consist of an MLS listing and inclusion on the listing agent’s website?
[where: Edmond, OK]
About Ryan Hukill
